The Solution

BrightHive created a visual identity that reflects the calm of the spa and its connection to nature. An interwoven AK monogram anchors the identity, while deep violet, muted rose, and soft sage give the palette a warm, botanical feel. Custom icons and reusable social media templates carry the same visual language into service highlights, skincare tips, and spa updates.

Amanda Kelsea

Amanda Kelsea Holistic Spa is a boutique spa in Middle River, Maryland, offering personalized facials, advanced skincare, therapeutic massage, and restorative wellness services. Its philosophy, “Wellness begins within,” guides the experience it creates for clients who want to slow down and make time for themselves.
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The Challenge

The Challenge Amanda Kelsea Holistic Spa needed a visual identity that captured both the expertise behind its skincare treatments and the warmth of its personal approach to wellness. The challenge was to translate the feeling of visiting the spa into a brand people could recognize before they ever walked through the door. The identity also needed to be easy for Amanda to use consistently across social posts, from skincare tips to service highlights.